In a modern hair salon, the client is not just looking for a haircut - they are looking for the feeling that someone truly listens to them, understands them, and can professionally guide them to their best appearance.
Hairdressers today are no longer just wish-fulfillers - they are advisors, creators, and trusted experts.
In this practical and interactive workshop, we will refresh together the key aspects of communication and relationships that directly affect how a customer experiences their visit - and whether they will return.
We will touch on:
- how to create an atmosphere where the customer feels important and desired,
- how to strengthen our authority with self-confidence and professionalism,
- and how we become partners who don't just follow clients, but also know how to lead them.
The workshop is intended for hairdressers who want to refresh and upgrade their professional appearance, recognize the impact of their behavior on the customer experience, and learn how to confidently but unobtrusively advise and offer more.
Workshop program:
Greeting and presentation of the content.
- Discussion: What does a good visit mean to us as customers?
- Opening thought: The customer doesn't come back for the scissors – but for the feeling.
What shapes the customer experience?
- Employee behavior and appearance o Salon ambience
- The influence of the hairdresser's personality traits
- Customer personality types and communication with them
Creating a positive feeling with the customer.
- Three key feelings: importance, acceptance, comfort
- Practical examples and mini-exercises
The hairdresser's authority as the key to trust
- How to become a consultant, not just a contractor.
- The formula for confident counseling.
- How (and why) to offer additional options.
- Visual evidence, language of expertise and professional impression.
Summary and reflection
- Key findings.
- How to transfer content to your salon.
- Discussion and questions “The customer doesn’t come back for the scissors – it comes back for the feeling.”
Become the hairdresser they return to.
Workshop duration: 2 hours
Implementation date: 12 May 2025 at 18:00, Salon Tjasha
Price: 60€ excluding VAT